Muse yes Muse…have anyone of you have heard this word, of course…it always related to fashion or creative work, according to John Lennon and Yoko Ono get inspired from one another and it reflected in their work.

“A Muse is someone who has such an influence on another that he or she becomes the focus and inspiration for that person’s creative work.  The term has historically been used by men to describe the women that they have been in love with and made the subject of their work.”

The word originated from Greek mythology.  Zeus the Greek gods and Mnemosyne had nine daughters called the Muses.  Their nine daughters were of one being in heart, spirit and thought.

In my case, my muse will be my 3 children and the centre will be Fayha Sofea, my daughter, the idea of setting up this affordable online clothing comes from dressing her up for special occasion and everyday clothing. Even though it not my creative work that involve in designing and producing the line of clothing but the aspiration of dressing me up inspire me to source and share with my beloved and loves and potential new friends spending less for their kids to look fabulous !. I will post some of famous designer and their fashion muse like Tom Ford and his 1st muse his grandmother a stylish dame.


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